South Shore CVA Staff

FAQs

WHAT IS A CVA?

CVA is an acronym for convention and visitors authority. CVAs are destination management organizations. Most CVAs, South Shore CVA included, are not-for-profit organizations that work under a governing body to promote visitor and business travel through sales and marketing initiatives.

WHAT DOES THE SSCVA DO?

The South Shore Convention and Visitors Authority leads the hospitality industry and markets the South Shore as a centrally located, reasonably priced destination for business and leisure travelers. The South Shore CVA draws conventions, meetings, sporting events and group tours from around the nation.

WHY DID THE SSCVA CHANGE THEIR NAME?

The SSCVA changed their business name in 2008 from the Lake County Convention and Visitors Bureau to the South Shore Convention and Visitors Authority because they believe the visitor does not see county lines. The SSCVA's partners extend from Chicago to New Buffalo, Michigan. Our team works with, markets and promotes hotels, restaurants, businesses and attractions all along the South Shore.

HOW MANY HOSPITALITY EMPLOYEES ARE EMPLOYED IN LAKE COUNTY?

There are more than 14,000 jobs (in FTEs [full time equivalents]) in Lake County due to the expenditures made in the tourism and travel industry. This number represented seven percent of all jobs in the county in 2010.

WHY IS THE SSCVA IMPORTANT TO VISITORS?

The SSCVA provides valuable information about the South Shore including area attractions, restaurants and accommodation options. Our CVA provides regional information about the area between Chicago and New Buffalo, Michigan at no cost to the visitor. 

WHAT IS THE ECONOMIC IMPACT OF TOURISM ON LAKE COUNTY?

Millions of visitors descend on Lake County each year, filling hotel rooms throughout Merrillville, Hammond and beyond, visiting attractions, dining in restaurants and purchasing merchandise. These visitors spend money on goods and services such as lodging, food and beverages, gasoline, souvenirs, admission fees, entertainment and other retail goods, all of these expenditures create a $1.62 billion dollar impact on the local economy. According to the economic impact study conducted by Certec, Inc., the tourism and travel industry made a total contribution of $1.62 billion to the Lake County economy in 2010; this is compared to a $1.34 billion impact in 2001.

DO MY PROPERTY AND SALES TAXES PAY FOR THE CONVENTION AND VISITORS AUTHORITY?

No. The SSCVA is funded by casino admission revenue and a hotel/motel tax. Not one penny of property taxes pay for the SSCVA.

HOW MUCH MONEY DO RESIDENTS OF LAKE COUNTY SAVE ON THEIR TAXES BECAUSE OF TOURISM?

Lake County residents save nearly $980 on their taxes annually (including federal, state and local savings) because of tourism.

WHAT IS A FOOD AND BEVERAGE TAX?

A food and beverage tax is a tax on any prepared food or beverages (alcoholic or non-alcoholic) served at restaurants, bars and festivals.

HOW IS A FOOD AND BEVERAGE TAX USED?

Traditionally in Indiana, hospitality facilities (brick and mortar projects) are funded by a food and beverage tax. Examples include Allen County's Coliseum and Marion County's Convention Center.

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